When I was expecting a baby, there was so much excitement and learning—not only about pregnancy but also about the period that follows. What I didn’t anticipate was how quickly the things I would need (or thought I would need!) would become obsolete as my child grew. Femke Harris, Founder of Merry Go Round
People tell you that the time goes by so quickly, and it really does! Things you deliberated over for ages are suddenly no longer fit for purpose. Much like how shoes for little ones are outgrown overnight, the same goes for baby equipment.
This rapid turnover got me thinking about sustainability and how we can make more eco-conscious choices as parents. That's when Merry Go Round was born—a baby equipment rental service designed to address this very issue.
Embracing Sustainability with Merry Go Round
At Merry Go Round, we believe in the principles of the circular economy—reuse, recycle, and reduce. Our service offers parents the option of renting high-quality baby equipment for as long as they need it and to return the items once they are no longer required. We felt that the current model of buying new and then passing on wasn’t the best way of doing it. So, we looked at it differently and came up with these solutions:
Reduce Waste: By renting rather than buying, you significantly reduce the amount of baby equipment that ends up in landfill. Each item is used by multiple families throughout its lifecycle, maximising its utility and minimising waste.
Cost-Effective: Renting is a cost-effective alternative to purchasing new equipment, which is often expensive and quickly outgrown. This approach helps you save money while still providing your children with the best products available.
Quality and Safety: We ensure all our rental items meet the highest standards of quality and safety. Each piece of equipment is thoroughly cleaned and maintained, so you can trust that your child is using safe, hygienic products.
Convenience: Our service is designed to be convenient for busy parents. Simply select the items you need, and we'll deliver them to your door. When you’re done, we’ll pick them up—it's that easy!
Sustainable Parenting in Practice
Our commitment to sustainability goes further. We buy high-quality second-hand items from the brands we stock. We believe there is so much life left in most baby equipment it seems foolish to buy new to service a rental ecosystem.
We have also partnered with Switch2Zero. For each rental, we are committed to planting trees and purchasing waste plastic gathered from waterways to repurpose it.
Together with our community, we hope to shift the market and support a culture of sustainability and mindful consumption.
We believe... Babies Don’t Have to Cost the Earth
Written by Femke Harris, Founder of Merry Go Round
Visit the Merry Go Round website or follow on Instagram to find out more
Comments